Amplify Your Brand with Targeted Paid Search & Social Campaigns in Russia
We specialize in helping foreign businesses reach Russian audiences through expertly managed paid search and social media campaigns. Our team has deep expertise in navigating the unique digital advertising platforms in Russia, including Yandex and VKontakte, ensuring your ads connect with the right audience.
Whether you’re looking to drive traffic, increase conversions, or boost brand awareness, our services are tailored to maximize your ROI in the Russian market.
Challenges for Foreign Businesses in Russian Paid Search & Social Advertising
Launching paid search and social media campaigns in Russia can be challenging for foreign businesses unfamiliar with the local market. Here are some common challenges:
✓
Platform-Specific Knowledge:
Yandex and Russian social media platforms require a different approach from global platforms like Google and Facebook. Without in-depth knowledge, campaigns may underperform.
✓
Ad Localization:
Simply translating your ads into Russian isn’t enough. Cultural nuances must be understood to create compelling ads that resonate with the local audience.
✓
Legal Compliance:
Russian advertising laws are strict, particularly regarding data privacy and user consent. Failing to comply can result in penalties and damage to your brand.
✓
Audience Targeting:
Understanding the preferences, habits, and behavior of Russian consumers is essential for accurate targeting and achieving meaningful results.
Why Choose Aurora?
At Aurora, we are experts in Russian digital advertising. With a deep understanding of local platforms, audience behavior, and advertising regulations, we are uniquely positioned to help your business succeed with paid search and social media campaigns. Whether you’re targeting consumers through Yandex or engaging with users on social media, we ensure your ads are effective, compliant, and aligned with your business goals.
Our Core Services
At Aurora, we provide a full suite of paid search and social services designed to help your business succeed in Russia’s competitive digital landscape. Our local expertise allows us to craft campaigns that align with the preferences and behaviors of Russian consumers. Below are our key services:
Russian Paid Search (Yandex Ads)
Our paid search service focuses on leveraging Yandex, Russia’s leading search engine, to drive targeted traffic to your website.
Key Features
Keyword Targeting Extensive research and selection of relevant keywords for the Russian market.
Ad Copy Localization Crafting compelling ad copy that resonates with local audiences.
Campaign Optimization Continuous monitoring and tweaking of campaigns for maximum performance.
Conversion Tracking Detailed analysis of conversion rates to assess ad effectiveness.
Why It Matters
Yandex dominates the Russian search market, and a targeted paid search strategy on this platform can significantly boost visibility and conversions.
Read moreRussian Paid Social Media (VK, Odnoklassniki, Telegram)
We manage paid social media campaigns on Russia’s most popular platforms, including VKontakte, Odnoklassniki, and Telegram, to help your brand engage with local consumers.
Key Features
Platform-Specific Tailored ad strategies for each platform to maximize engagement.
Demographic Targeting Reach the right audience with precise demographic and interest-based targeting.
Creative Development Creation of visually compelling ads that capture attention.
Performance Analytics In-depth analysis and reporting on campaign performance.
Why It Matters
Russian social media platforms offer unique opportunities for brand engagement, and our expertise ensures your ads are effective across all platforms.
Telegram Paid Ads
Telegram is a popular messaging app in Russia, and our paid ad services leverage this platform to promote your business directly to targeted groups and channels.
Key Features
Targeted Advertising Placement of ads in relevant Telegram channels and groups.
Direct Engagement Ads that foster direct interaction with potential customers via messaging.
Customizable Campaigns Tailoring campaigns to suit different business goals, from brand awareness to lead generation.
Real-Time Analytics Monitoring engagement and adjusting campaigns based on real-time data.
Why It Matters
Telegram offers a unique, highly engaged user base, and advertising on this platform can drive meaningful interaction with your brand.
Contact us today
Ready to boost your brand’s visibility with paid search and social campaigns in Russia? Contact us today for a consultation, and learn how our specialized services can help you achieve your marketing goals in the Russian digital landscape.
Reasons to work with us
Yandex experts
Strong Yandex expertise, knowledge of SEO in Russia and deep understanding of specifics of Russian-speaking audience are able to help you throughout the SEO way.
English-speaking managers
Our managers speak English to ensure mutual understanding. We won’t let language barriers get in the way of your success.
17 years of experience
We have over 17 years of digital marketing experience under our belt, working with businesses both big and small. We know the best ways to bring your project to success.
Extensive industry portfolio
We’ve worked with a wide range of industries - travel, healthcare, real estate, IT, ecommerce, giving us an edge in any industry. We know how to analyze your target market, research the best keywords and come up with the best curated solution.
Your goal is our priority
The backbone of our work is bringing you the result. We regularly check-in with you and are ready to adjust the KPI in accordance with your project goals.
Schedule a call
Contact us, we speak English and are ready to
answer all your questions!
We wrote a book about it
Russian SEO in 2023: Trends and Features of Russian Search
Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.
We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.
Read more