Russian SEO in 2023: Trends and Features of Russian Search

This whitepaper is an update to our first digital guide “Russian SEO in 2021-2022. Yandex SEO trends”. When we first released it back in 2021, our goal was to shed some light on the particularities of digital marketing in Russia. There we talked about the distinctions of the Russian internet and the best approaches to entering the local digital market, and the paper was a success among our clients, helping them better understand the foundations of the work ahead of them. After two years and many changes in Russia and the world in general, it is time to go through the material and make the necessary updates.

So we introduce the updated version, where you will find our take on how the events of the last two years have impacted the Russian digital marketing world. We sincerely hope you enjoy it, and if you have any questions after reading it, don’t hesitate to contact us, we’ll do our best to consult you!