Yandex has launched Conversion Center for advertisers

Yandex. Direct has offered its users a new tool that allows one to upload data on all conversions into one place. You can use the Conversion Center to upload the following data:

• phone calls;
• orders placed through an operator;
• goods viewed on the website and bought offline;
• website orders with offline payment.

By transferring information about all conversions to a single platform, you will be able to increase the effectiveness of advertising on the Internet. Also, with the help of the new service, you can optimize your strategy, since Yandex algorithms will receive more information about users who make conversions outside the site. It will become more convenient to track statistics on all conversions, including those already configured in Yandex.Metrica.

All data from Yandex.Metrica can be uploaded to Yandex.Direct via the new menu. The tool will also be helpful for those entrepreneurs who manage multiple goals on one account and want to monitor the actions of buyers that bring revenue.