Vkontakte introduces new targeting option and dynamic retargeting

Advertisers using Vkontakte (popular Russian social platform) now can start targeting the parents with children of different age groups.

When creating an ad, they only need to select the required segment in the “Interest categories” setting. The segments are divided into groups of children under 1 year, from 1 to 3 years, from 4 to 6 years and from 7 to 12 years.

New targeting option will make it easier and more effective to promote children goods, educational courses and entertainment for kids.

Also, VK team made it easier for advertisers to set up dynamic retargeting. Information about the current status is now available in more detail: up-to-date information on downloading, parsing, goods processing and description of errors for price-lists, as well as data on errors and their detailed description for pixels. There is now quick notification available about the incorrect interaction of price-lists and pixels. Such notifications can be seen in the Dynamic retargeting tab.