Russian digital marketing blog
Extended ads in response to regular search queries on Yandex
Yandex.Direct announced the launch of a new algorithm that allows displaying extended ads in response to regular search queries. Read more
Digital advertisers in Russia spent 74.5 billion rubles in the first half of 2017
IAB Russia company estimated the market volume of the interactive advertising in Russia in the first half of 2017 at 74.5 billion rubles. Read more Advertisers actively join Russian Telegram
Advertisers actively join Russian Telegram platform and its various channels attract new users. Read more
Mediascope's research on Russian mobile Internet
The Mediascope research company within the WEB-index project studied the audience of the mobile Internet in Russian cities with the population of over 100 thousand people. Read more Yandex published the study of the Russian Internet Audience
Yandex studied commercial interests of Russian Internet users (Runet users). Read more
Vkontakte introduces updated ecosystem for content authors
Vkontakte introduced a major update to the creative ecosystem for content makers. Read more Yandex launches a certification program for online advertising.
Yandex launches a certification program for those working with the Yandex Advertising Network (YAN) and ADFOX. Read more Russian e-commerce market grew by 22% in first half of 2017
In the first half of 2017, the Russian e-commerce market grew by 22% compared to the previous year’s similar rate and hit 498 billion rubles. Read more Yandex starts selling ads in Viber Messenger
Viber Messenger in Russia will show ads served by the Yandex Direct platform. Read more Yandex is increasing its share of the mobile search market
Compared to the same period in 2016, Yandex’s share increased by 4.5 percentage points. Read more
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