IndexNow: search engines instantly learn about content changes on the websites

Nowadays, search engines work using sitemap, XML files with information about the pages of sites to be indexed. They help search engines to scan pages more carefully and correctly. The Yandex search engine used to be notoriously slow with indexing the website changes and adjusting the rankings. New project IndexNow, which Yandex implemented in its search algorithms, offers a new way for sites to interact with search engines. This protocol has one important advantage. It automatically informs search engines about changes to the site, including the creation of new pages, updating or deleting current ones.

Before IndexNow, search engines spent a lot of time detecting content changes, since they do not bypass each URL daily. Using the new protocol, search engines will automatically and instantly learn about all changes on your site, including the creation of new pages, updating or deleting current ones. With the help of IndexNow, SEs can determine the priorities of bypassing the updated URLs. This, in turn, shortens the period for detecting and indexing new content.

If it is important for your business to be present in Russia’s most popular search engine’s SERP with the most accurate and recent data, it makes sense to pay attention to the new project. Site owners and their developers can implement the use of the protocol by setting up sending page information via the API using HTTP and JSON for data exchange. To send URLs, you’ll need to verify that you are the owner of the site for which you send the data.

If you are experiencing trouble with the setup, reach out to us, we’d be happy to help.

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